The problem statement
The impact of the technological disruption on business, society and workforce is exponentially growing. Although it boosts innovation, agility and effectiveness, unrestrained disruption and societal friction have started to create “disrupted generation”. Based on the survey, Generation Z – people born between 1998 and 2016, roughly – explicitly declared their ideas and hence they reflected their pessimism and anxiety about their lives, their careers and society.
Understanding Generation Z
Unquestionably, opinions of Generation Z on the economy, social/political environment, and business are at all-time low level.
Reference: 2019 Deloitte Global Millennial Survey
Survey results points out that young generations which entails millenials and generation Z have a serious trust problem in traditional institutions.
Reference: 2019 Deloitte Global Millennial Survey
Generation Z: Challenge the status quo
Generation Z is ready to challenge the status quo on the edge of entering working environment. As they are digital natives, they are adapted high-tech and hyper-connected lifestyle more than previous generations and hence this will reshape behaviors, expectations and other factors into the workplace. The real question is: what does generation Z really want?
| Dimension | Must to have | Great to have |
| Supportive Leadership | 23 % | 55% |
| Positive Relationships at Work | 27% | 53% |
| Scheduling Flexibility | 24% | 46% |
| Comfortable Workspaces | 27% | 46% |
| Chance to Learn Real Skills | 24% | 56% |
| Meaningful Roles and Responsibilities | 18% | 48% |
| Opportunities to be Promoted | 23% | 51% |
| Extra Pay for Going the Extra Mile | 23% | 55% |
| Convenient Location | 20% | 42% |
| Autonomy and Creative Freedom | 13% | 49% |
Conclusion
Generation Z would like to be part of purpose-oriented organizations where they can find executive team who serve as agents for positive change. Their expectation from organizations to enhance lives, take into consideration social and environmental factors during their decision-making process.
As long as organizations would like to engage with generation Z, they must meet societal needs, take care or all stakeholders concerns.
How can organizations enhance their engagement with generation Z?
- Open a radical transparent door, listen to their concerns and genuinely strive to understand their opinions and values
- Help them prepare for the future of works by providing trainings and tools that enable them to be reskilled