Digital TransformationSocial Media

Handbook for TikTok for Non-Profits and Digital Diplomacy

Retrieved from here.

Handbook for TikTok for non-profits and digital diplomacy

A practitioners manual with tips and best practices to leverage TikTok for good, for government, and for social impact.

I spent the summer interviewing the social media managers behind some of the hottest TikTok accounts in the social impact and digital diplomacy space. I also spoke to experts and scholars to better understand how TikTok is growing in this space. And I asked TikTok creators and influencers about their experience on the platform and their advice for both users and organizations to amplify the causes they believe in.

This handbook is the result of my research, interviews, and my own experimenting on the platform. It does not represent the views of TikTok or of the organizations cited in the manual.

The trailblazers

Social Impact and Digital Diplomacy on TikTok


Why TikTok for social impact and digital diplomacy?

Andreas Sandre on Twitter.
Luca Lamorte on Twitter.

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Data: Apptopia; Chart: Naema Ahmed/Axios

Donation stickers bring the spirit of giving to TikTok

When it comes to inspiring joy and making positive impact, TikTok’s community truly shines. During this time of…

“Our idea is simple…use TikTok to do good.”

TikTok for Good

Contact us — Let us help you tap into the potential of our talented TikTok creators.

Don’t forget to set up a TikTok Pro account

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The Complete Guide to TikTok Analytics: How to Measure Your Success

Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics is so important…

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Product Tutorial: TikTok Analytics

TikTok is built upon the foundation of creative expression and we want to provide our users with the creative tools to…

How to get verified on TikTok

Hyperlinks on TikTok?

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Sam Schmir via Twitter.
Matt Navarra on Twitter, quoting Sam Schmir.

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For You — and only for you!

“Instagram makes you go to content, but TikTok brings content to you.” — Julia Alexander in The Verge

How TikTok recommends videos #ForYou

TikTok’s mission is to inspire creativity and bring joy. We’re building a global community where you can create and…

Cross-posting your TikToks

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Go Live on TikTok… If you can.

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TikTok creators are eager to collaborate

Partnerships are key!

We were the first global humanitarian organisation to partner with TikTok.

By Melis M Figanmeşe and Dante Licona

In total, TikTokers created over 273,000 videos and the #ForClimate campaign generated almost 400 million views — the views have grown to over half a billion to date.

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Above are some of the past campaigns and partnerships highlighted on TikTok for Good website.

Opportunities to combat misinformation

Combating misinformation and election interference on TikTok

Millions of Americans come to TikTok every day to express themselves freely and creatively.

Top tips and best practices

“Keep with the feel of the platform. Be authentic. Make it silly, make it fun, make it joyful.” — Elizabeth Kanter, Public Policy Director at TikTok

Since the platform is so young, best practices are still being built and social good entities are eager to share their experiences and strategies.

Video interviews to Sylvie Francis at the United Nations High Commissioner for Refugees (UNHCR — UN Refugee Agency); Rosemary Karinga at the UN Environment Programme (UNEP — UN Environment); and Bhumika Regmi at the Malala Fund. (Source: @wearedigitaldiplomacy on Youtube)

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